Canon Speedlite 470EX-AI


World's first flash equipped with AI bounce function.

World’s first AI Bounce does the thinking for you

AI Bounce or Auto Intelligent bounce, calculates and moves the flash head automatically to optimize lighting angles for outstanding images.

Why bounce flash?

Direct flash can cause harsh lighting and shadows behind your subject. Bouncing flash off ceilings or walls delivers softer, more evenly distributed light.

AI Bounce Full Auto takes away the guess work

In full auto mode, the 470EX-AI finds the optimal bounce angle and the flash head will automatically move to the optimal position.

AI Bounce Semi Auto speeds up workflow for advanced shooters

In semi auto mode, the flash head will automatically correct bounce angle as you move between horizontal and vertical shooting.